Recipes for Busy Bees

This label was created for Golden Hive Mead's brewing spice packets. The goal was to design a modular black and white label in a vintage style that could work for several recipes with varying ingredient lists and instructions. I referenced vintage botanical art to create custom illustrated elements that complemented the typography and left space for varying amounts of text.

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We started with three initial concept sketches for the client to choose from. Since he planned to get customer feedback as part of the selection process, I created social media story posts for him to share with his audience. The final design combines elements from the two most popular concepts, for an end result that will have home brewers buzzing.